Marketing Strategy, Operations and Execution for resource challenged brands with high growth goals seeking ROI and speed to revenue.
USING PROVEN FRAMEWORKS, FOR SPEED TO IMPLEMENTATION AND SPEED TO REVENUE,
WE PROVIDE STRATEGIC PLANNING AND TACTICAL EXECUTION
WE FOCUS ON THREE PATHS TO REVENUE GROWTH:
DEMAND GENERATION FOR
AWARENESS AND ACQUISITION
TO DRIVE SPEED, VOLUME AND VELOCITY OF
​
NEW BUSINESS GROWTH
CUSTOMER EXPERIENCE & CUSTOMER MARKETING TO DRIVE RETENTION, REFERRALS AND ADVOCACY FOR
​
ORGANIC GROWTH
CORPORATE CULTURE TO DRIVE INTERNAL AND EXTERNAL BELIEFS AND ACTION TO FURTHER ORGANIC AND NEW GROWTH THROUGH
​
CUSTOMER EXPERIENCE
PERFORMANCE BASED MARKETING SUPPORT
TO FIND, REACH, AND CONVERT PROSPECTS...
TO MOVE YOUR CUSTOMERS TO REPEAT, REFER AND ADVOCATE...
AND GROW TOP LINE REVENUE WITH MINIMAL IMPACT TO EBITDA.
FRACTIONAL CHIEF MARKETING OFFICER SUPPORT
-
Marketing Strategy
-
Sales Strategy
-
Budget Allocation
-
Tactical Management
-
Team Leadership
-
Measurement
-
Optimization
MARKETING & SALES
TECHNOLOGY MANAGEMENT
-
Systems Review
-
Integration Management
-
Sales Automation
-
Marketing Automation
-
Knowledge Management
-
Digital Playbooks
-
Reporting
-
Dashboarding
MARKETING STRATEGY, OPERATIONS & EXECUTION
- Branding & Awareness
- Pipeline Management
- Account Based Marketing
- Lead Generation
-
Customer Marketing
-
Product Marketing
-
Content Development
-
Channel Execution
-
Measurement
MARKETING TEAM & AGENCY MANAGEMENT
- Vendor Assessment & Selection
- Talent Assessment
- Recruiting, Interviews, Decisioning
- Onboarding & Training
- Succession & Redundancy Planning
- Objectives & KPIs
-
Measurement
LET US HELP YOU FIND, CONVERT,
BUILD AND RETAIN CUSTOMERS
STRATEGIC PLANNING & TACTICAL EXEUCTION FOR
HIGH GROWTH INITIATIVES IN FOUR KEY AREAS
BRANDS WE HAVE SUPPORTED
-
Banfield Pet Hospital
-
SchoolsFirst FCU
-
Discover Card Services
-
Beauty Brands
-
Zale Corporation
-
Macy's West
-
On Demand Technologies
-
DataSource, Inc
-
eMotive Analytics
-
Old Navy
-
PaylessShoes
-
Petco
-
Nautica
-
Lucy
-
Olivia Cruise Lines
-
Meijer
-
Saepio Technologies
-
RBO PrintLogistix
READY TO CHAT?
Send us an email, give us a call or fill out the form. Let's talk about how to drive revenue growth, increase shareholder equity and improve exit value for your brand.
tracy@insightsolutiongroup.com
Phone
913-481-8367