For B2B Brands with High Growth Goals
WE THINK AND DO.
We are a group of strategic thinkers that know how to execute.
We believe data provides the path to insight, insight inspires action and data driven actions provide positive results. You need a good plan that is backed by data...
But, you need more than a plan. You need to execute. You have people relying on you for results.
You need proven, repeatable processes and help with execution. You need people who intuitively know what to do, who to call and how to move your business forward.
You have big plans for your business. We can help.
IT STARTED WITH the PURSUIT OF a better way...
A BETTER WAY BASED ON EXPERIENCE...
In organizations big or small, private equity or pubic, marketing is the backbone of business growth, but also one of the first departments to be scaled back when times are tough.
This roller coaster of resource allocation leaves brands with:
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Inadequate support that cannot sustain the needs of the team or the brand
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Insufficient budgets
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Marketing "partially done"
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Lack of continuity, integrated support and measurement
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Ineffective marketing and sales efforts
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Inability to achieve revenue goals
WHAT IF THERE WERE A BETTER WAY?
What if there were a way to take proven, effective processes and frameworks, and offer brands an outsourced model, to "consume" marketing at a faster pace, with a larger, well-trained and experienced team, with scalable and sizable options, with proven, easy to implement methods to drive size, volume and velocity of sales? There is.
... AND INSIGHT SOLUTION GROUP WAS STARTED...
INSIGHT SOLUTION GROUP WAS FOUNDED BY
TRACY SLOGER
As founder and CEO of ISG, Tracy provides strategic guidance for client marketing initiatives. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns that drive revenue. Sloger’s expertise is a result of time spent in thought leading agencies, as well as time spent building and running her own companies. Spending time at Harte-Hanks, Bernstein-Rein, Saepio Technologies and DataSource, Tracy advised some of the world’s best known brands, and built a base of knowledge and experience in corporate development, strategic leadership, sales process, marketing technology, marketing operations, demand generation and more. Tracy's entrepreneurial know-how, use of marketing to drive revenue, and ability to negotiate profitable business exits has allowed her to lend experience to clients, as well as build her own successful brands over time. Tracy’s broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising ISG clients in efforts to reach their marketing goals.
THE
TEAM
We are a team of marketing leaders. We have been in the trenches, doing the work. We are leaders of our own companies, not only advising our clients, but making sure the experts in our respective areas of focus are doing what it takes to drive revenue for your brand. From M&A experts to Outsourced CMOs…. From SEO and PPC experts to Web Developers, Video Producers and Graphic Designers…. From Social Media Mavens to Content Writers... We are a committed group of experts ready to drive your brand forward.